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Article by Kevin Kopas

The Next Round of Domain Extensions Is Coming — Here’s Why Your Brand Shouldn’t Miss It

The Next Round of Domain Extensions Is Coming — Here’s Why Your Brand Shouldn’t Miss It After more than a decade, ICANN is opening the next application window for new gTLDs (generic top-level domains). This is a rare chance for companies to take control of their digital future by [...]

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Article by Achet Walling

Customer Journey Analytics: Everything You Need To Know

You fix your website, tweak your ads, and launch new campaigns, and yet, customers still drop off at random points. The real issue? You do not know what your customers are doing because you cannot see the full picture of their brand engagement journey. In this article, we will explore [...]

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Article by Achet Walling

How to Use Design and Copywriting to Make Your Product Messaging Stand Out (+ Examples)

How do you convince your target audience to convert? One of the most effective ways to do it is to focus on your product messaging. In fact, if you want to boost conversion rates, you must learn how to describe what your solution does. Moreover, you must highlight how your [...]

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Article by Achet Walling

How To Leverage Micro-Moments To Up Your Marketing Game

Do you wonder why your campaigns do not convert the way you want them to? Consider not just the product or service but also the timing. 60% of online consumers expect brands to deliver exactly what they need when they need it. This is where micro-moment marketing comes in. Here, [...]

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Article by Achet Walling

Sustainable Business Practices: The Only Guide You Need

How many times have you heard the word “sustainability” in recent years? I bet a lot. But it’s not just a new buzzword everyone dances around. It’s something much more than that. Sustainability has become an essential part of almost every business strategy. As worldwide concerns about climate change, resource [...]

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