As a domain registry that owns and operates five new top-level domain extensions, we know how much fun it is managing and marketing them and building them into formidable and sustainable online brands. However, we are also aware of the challenges of owning and operating domain extensions and turning them Read more
ShortDot SA, the world’s fourth largest Registry Operator, has established an expiring domain name business partnership with Registrar Gname.com to provide all non-renewing domain name business in the Gname marketplace in a cooperative manner. ShortDot SA, headquartered in Luxembourg, a registry that owns and operates 5 new gTLD’s: .icu, .cyou, Read more
NamesCon is finally back, and we are super excited to be a part of the biggest domain event in the world. We chatted with Christian Jaeger, the CEO of NamesCon, to get some insights about the event. Here’s everything he had to share. Christian Jaeger Q.1 For the past two Read more
A brand is a promise. You have undoubtedly heard this saying regarding marketing and digital brand building. Every day, digital brands make promises to consumers. What happens when the brand promise and customer experience don’t match up? Failing to live up to expectations can seriously undermine business performance, especially concerning Read more
Today, the internet is overflowing with websites of all sorts. Finding your niche today is a conundrum with stakeholders ranging from independent writers to confectionary artists, Anagram puzzle solvers, and social media affiliate program providers. And don’t get me started on creating a strong brand identity once you’ve found your Read more