A brand is a promise. You have undoubtedly heard this saying regarding marketing and digital brand building. Every day, digital brands make promises to consumers. What happens when the brand promise and customer experience don’t match up? Failing to live up to expectations can seriously undermine business performance, especially concerning Read more…
Today, the internet is overflowing with websites of all sorts. Finding your niche today is a conundrum with stakeholders ranging from independent writers to confectionary artists, Anagram puzzle solvers, and social media affiliate program providers. And don’t get me started on creating a strong brand identity once you’ve found your Read more…
When it comes to establishing your business online, many factors come to play in order for it to capture the attention of your target audience, including a premium domain name. When someone searches for your business online, the first thing they notice is your website’s domain name. So, it’s safe Read more…
Fortune? Secret strategy? Millions in funding? What is the key to startup success? Definitely not the latter. Outspending competitors does not guarantee a victory. And if you are looking to build a brand for your startup, it is better to think and craft innovative marketing strategies. In this article, you’ll Read more…
Whether you’re a solopreneur, a major corporation, or a small non-profit organization, having an online presence in the form of a website is critical to your growth. Having said that, protecting your online identity is even more critical. Did you know that a registry lock service can help to secure Read more…