How .bond domains impact algorithm rankings?

Everyone wants to be at the top of SERPs (search engine results pages). However, a large number of business owners and marketers think it’s solvable with a single change in their SEO strategy. Don’t get us wrong—we’d love this to be the case, but it’s just not realistic. 

Instead, appeasing the algorithm is more of a complex puzzle, involving pieces like backlinks, content creation, and page loading speeds. However, there’s one aspect even the most seasoned SEO experts forget, and that’s domain quality. In recent years, .bond domains have surged in popularity, mainly because of the claims they’re actually beneficial for your rankings. Well, in this article, we intend to solve this mystery once and for all and answer the question—how .bond domains impact algorithm rankings?

What is a .bond Domain?

Everyone has heard of domains like .com, .net, and .co; however, they’ve become incredibly saturated. That’s why more and more businesses are looking to stand out with a premium domain, and .bond is perfect for a number of niches. 

It’s the ideal domain extension for financial service providers, fin-tech companies, investors, and CFPs looking to extend a strong, safe, and secure online presence to current and prospective clients. The .bond domain works just like any other domain, with the name of the company or brand coming before the .bond. From there, organizations can build a website that both looks professional and has a professional, trustworthy web address.

How .bond Domains Impact Algorithm Rankings and SEO

There are many benefits of having a .bond domain. From improving brand awareness and protecting trademarks to boosting search engine visibility, having a .bond domain can be a good business decision for any company looking to leave a lasting impression whenever someone sees or hears their brand name.  

When it comes to SEO, the .bond domain can capture users’ attention resulting in more clicks. Click-through rate (CTR) just so happens to be one of the key digital marketing KPIs and is one of the many factors that search engines use to deem content valuable and an authority on a certain topic or subject. 

What Other Factors Impact SEO Rankings Other Than Domain?

While having a .bond domain sets the stage for high credibility and trustworthiness, it’s crucial to remember that domain names are just one facet of the intricate SEO ecosystem. Other elements, such as keyword selection, quality of content, EEAT, backlinks, site structure and design, user experience, and even image quality, all play a significant role in SEO rankings. Your domain won’t be able to cover up flaws in other aspects of your website, so be sure to consider the following:

Keyword Selection

The best way to notice how .bond domains impact algorithm rankings is to combine them with proper keyword selection.

To have an effective keyword strategy, a business needs to define its goals and audience to determine what topics, questions, and problems it will want to address. Once you do that, you can connect with people searching for something related to a product or service that you can offer as a remedy or solution. 

Only if you pick the right keywords and not aim for the overly difficult ones, will you be able to fully showcase the effectiveness of your .bond domain. Let’s say your website deals in finance. A .bond domain will boost your credibility, but what good is it all your blog posts are stuck on page 3 of SERPs? 

Quality of Content

The quality of a site’s content does not refer to how cool the videos are or how interesting the articles are, but rather, what value it provides to readers. 

Thus, content on your .bond domain should be reliable and backed by authoritative sources. It must provide original information, research, and/or analysis that is insightful. Of course, you can always take your competitors’ content and improve upon it, but that’s never a viable long-term strategy.  

Experience – Expertise – Authoritativeness – Trustworthiness

Experience, expertise, authoritativeness, and trustworthiness, or EEAT for short, is Google’s response to black hat SEO techniques, such as link stuffing and AI content farms. Their goal is to improve people’s trust in Google’s algorithm, which requires the EEAT framework to ask some of the following questions:

• Does the writer of the site have first-hand experience on the subject? 
• Does the writer demonstrate credibility through credentials and specific knowledge? 
• What qualifies the creator to talk about the subject?
• Is the site accurate and reliable?
• Does the site have a lot of high-quality backlinks?
• Is the content well-researched and well-written?
• Does the content seem unbiased?
• If it’s an e-commerce site, is the checkout secure, and do they have reliable customer service?
• Is the site credible?
• Does the site contain service guarantees, author bios, and certifications?

 

Even though you’re aware of how .bond domains impact algorithm rankings through optical trustworthiness, that veneer of trust can quickly crumble if you’re not taking your content seriously and acting as an expert on your brand’s behalf. 

Backlinks

Backlinks are a fundamental part of SEO optimization that is quite simple to understand. The more that other websites cite/link to a site, the more credible that site becomes in the eyes of search engines. 

Since this is hard to do organically, many brands engage in organic link exchanges, outreach and offer guest post spots, all of which are considered white label link building techniques. This also includes subtle link purchases for authority sites. All of these approaches allow businesses with .bond domains to escape Google’s penalties, rank higher, and get site visitors from various sources. 

Site Structure and Design

Site structure and design are important for SEO because the site structure and design is how search engines read and interpret websites across the internet. Search engine crawlers comb through sites looking for folders and subfolders and internal linking systems that make sense so that they can easily distinguish a blog page from a product page and a checkout page from an FAQ page. The more organized and logical the internal linking and folder structure is, the better the site will rank. 

When it comes to design, having an effective website header and strong visual branding will help attract clicks and increase time spent on a site, two more metrics that search engines use to determine if a site’s content is deemed valuable. 

Image Quality

When it comes to image quality, it’s worth noting that the type of image files you use can have a subtle but real impact on your website’s performance. Many high-end smartphones now save images in HEIC format to preserve quality while reducing file size. However, HEIC is not as universally supported as JPG. 

Therefore, for SEO optimization and broader compatibility, it’s advisable to use an image format converter. This ensures that your images are easily accessible across all devices and browsers, thereby enhancing user experience and boosting your rankings. This is particularly important if your website relies on visual contact, as file format accessibility is confirmed to be a ranking factor.

Wrapping Up

So, now that you know how .bond domains impact algorithm rankings, should you acquire one? Yes, but only if you’ve done your due diligence and ensured that the rest of your site is working smoothly. Remember, a .bond domain does boost SEO, but only as a final, exclusive touch that exudes trust and reliability. After all, how can you create bonds with customers and clients if your .bond is buried deep in the search results?