The Next Round of Domain Extensions Is Coming — Here’s Why Your Brand Shouldn’t Miss It

After more than a decade, ICANN is opening the next application window for new gTLDs (generic top-level domains). This is a rare chance for companies to take control of their digital future by applying for their own domain extension — and for forward-thinking brands, that means going after a .brand.

Owning your own domain extension isn’t just a tech flex — it’s a smart, long-term brand move.

Why a .Brand Extension Matters More Than Ever

Having your own .brand means you control the entire namespace — no more relying on what’s left of the .coms or dealing with knockoff domains confusing your customers. You decide what lives under your extension, who can use it, and how it supports your brand.

Here’s why it’s worth it:

• Full Control
  • You don’t just get a name — you get the whole neighborhood. Everything under .yourbrand is yours. That means no cybersquatters, no brand confusion, and no compromises on your digital strategy.
• Built-In Trust
  • When a customer sees support.yourbrand or shop.yourbrand, they know it’s the real deal. You can’t buy that kind of trust — but you can build it with a .brand.
• Marketing Freedom
  • Launching a product? Running a campaign? Want a short, clean domain that’s actually available? With your own extension, you can create meaningful URLs on the fly — summer2025.yourbrand, pay.yourbrand, join.yourbrand — whatever you need, it’s open and ready to go.
• Long-Term Strategy
  • This isn’t about what your brand looks like today — it’s about where you’re headed. A .brand sets you up for whatever’s next: better security, better visibility, and a future-proof digital footprint.

Where ShortDot Comes In

At ShortDot, we’ve built and run some of the most successful domain extensions on the planet. We know how to navigate ICANN’s process — and more importantly, how to help you actually use your .brand in a way that makes an impact.

We don’t just handle your application — we help you think ahead. What domains will matter on day one? What subdomains will drive conversions, streamline customer support, or create buzz? We’ll help you map that out and bring it to life.

So if your brand is ready to take the next step in digital ownership, now’s the time. Let’s talk about your .brand — and how we can help you make it something real.

For more information about the next round or to schedule a call visit NextRound.icu.