Starting a business with limited cash? You’re not alone. Every dollar counts when you’re bootstrapping, and your domain strategy can make or break your digital presence without breaking your bank account. Here’s the thing most founders get wrong: they think expensive equals better when it comes to domains. The smartest […]

Are you tired of launching marketing campaigns that fail to generate clicks, sign-ups, or sales? Chances are, your message is not landing because it is not aligned with what your audience is doing or looking for. But that can be fixed. In this article, we will explore what behavioral targeting […]

Most people don’t buy products as soon as they learn about them. On the contrary, the modern buyer’s journey is complex and lengthy, with consumers doing more pre-purchase research than ever. In fact, Deloitte’s latest survey found that 58% of consumers are more careful with their spending this year than […]

  The Next Round of Domain Extensions Is Coming — Here’s Why Your Brand Shouldn’t Miss It After more than a decade, ICANN is opening the next application window for new gTLDs (generic top-level domains). This is a rare chance for companies to take control of their digital future by […]