The biggest eCommerce festival is just around the corner. Black Friday is a huge event where every business and brand is on its toes to offer the best deals to their customers. However, not every business and brand knows how to take advantage of Black Friday to skyrocket their business effectively, and that’s okay.

If you are new to Black Friday sales or are looking for ways to enhance and improve your sales strategy, keep on reading!

The Power Of A Good Landing Page

A lot of strategies are implemented by brands and businesses in their campaigns and marketing to boost their sales during Black Friday. Still, one of the most efficient yet overlooked strategies is to build an innovative landing page.

Why a landing page, you ask? Well, your landing page is the first thing your customers and target audience will notice when they land on your website during Black Friday offers. A simple yet unique landing page can grab their attention and intrigue them to look more into what your brand is offering. It is a great marketing technique that can boost your business’s sales during Black Friday.

What Is A Landing Page?

As the name suggests, a landing page is where your visitors land after clicking a link either through email, google forms, or the ones shared on social media platforms.

In digital marketing, the landing page is a standalone web page created specifically for marketing or campaigns.

A landing page has a single objective and focus, usually called CTA or call to action. This single focus makes it one of the best ways to increase conversion rates on your marketing campaigns and reduce the cost of acquiring leads or selling.

Steps To Create A Black Friday Landing Page That Boosts Sales

How to build an innovative landing page that converts? Here are some steps to guide you towards building a strong and killer landing page for your business during Black Friday.

1. Choose A Smart Domain Name

Let’s say you own an online clothing store, and you need to create a landing page for all the offers you would be providing during Black Friday. Which one of these names would you choose for your landing page www.cathysblackfridaysale.com or www.sale.cfd?

You don’t want to confuse your customers and make them run away by choosing a lengthy name for your landing page. A simple, short and unique domain name, one with a .CFD extension, will be perfect. .CFD, short for Clothing and Fashion Design, is an ideal choice if you want to create a landing page for your clothing or fashion store online. Apart from that, choosing a short and smart .CFD name has multiple advantages such as:

• Better for SEO.
• Better for brand building.
• Easy for targeting your customers.
• Helps to avoid customer confusion.

2. Focus On The Headline And Content

Discounts and offers are the first thing you would like your customers to notice when they visit your Black Friday landing page. The best way to do this is to create bold, vibrant headlines on your landing page, such as “BLACK FRIDAY SALE!”

Another great way to do this is to use numbers that instantly grab their attention and excite them to scroll through your landing page. For example, “SALE up to 80%” or “BIGGEST FASHION SALE”, “GET UP TO 80% OFF”.

You can also mention discount codes that can create a “SHOP NOW” call to action. Other related content you can add on your landing page are discount products, terms and conditions, etc. They can be mentioned in a smaller part of the page. Make sure to keep the information on the landing page relevant and short. Don’t clutter it by providing way too many details or leave it blank by providing too little information. Find a middle ground that works best for you.

3. Encourage Your Visitors To Take Action

An effective landing page will prompt your visitor to take the next step without even thinking twice. More than informational, your landing page needs to be compelling. After you have announced all the offers you are offering your customers, the next step is to specify an action for them to take. Your CTA should be a simple and clear message such as “Buy now,” “Get Coupon,” “Sign Up,” “Become A Member,” etc. Your visitors’ chances to take action are directly linked to how exciting your offers are and how effortlessly you have communicated it to them.

4. Send Out Newsletters To Your Customers

When you are offering discounts and promotions during Black Friday, you want many people to shop from your website and boost your sales. A landing page is the best way to do so. However, you need to promote your landing page too so that your customers are aware of your Black Friday offerings. One way to do this is to send out newsletters and link your landing page to them.

By sending out newsletters, you not only communicate with your audience about the discounts and sales but also provide a CTA by linking your landing page. You also give them extra information that can intrigue them to participate in your Black Friday Sale.

Draft a compelling newsletter that increases your open rate and encourages your customers to take the next step.

5. Make Sure It’s Mobile-Friendly And Has Smooth Navigation

As much as you want your visitors to shop fast and your sales to boost quickly, you also need to know that your customers are hyped and excited during Black Friday. They just want to buy as many products as they can at a discounted price before time runs out. It’s all about speed. Therefore, you need a landing page that responds fast as well as is easy to navigate through. If your landing page has too much content that doesn’t allow it to load fast and confuses your visitors, you might end up losing customers quickly.

Apart from smooth and easy navigation, you need to make sure your landing page is mobile-friendly. Like most things today, people prefer to shop on their phones. Therefore, it is essential that your Black Friday Landing page is mobile responsive and easily gets formatted to fit into a small screen.

You can design and optimize your landing page for a mobile device, such as removing unnecessary sections or moving the CTA at the top.

6. Lastly, Monitor Your Results

Your analytics and reports on the landing page provide essential metrics for your brand.

You can look at your results to see how many visitors your Black Friday Landing Page had, how many clicked on the CTA, how many bounced from the page, and even use heatmaps to see where they are most active.

These results can help you understand your campaign’s success and see whether you have achieved your goals for the Black Friday campaign.

The information you gain through monitoring can even help you set your goals for next year’s Black Friday.

Final Words

You need to think about every step of your Black Friday campaign from start to finish to capture a large audience and bring the most qualified sales and revenues of the year.

Your landing page is your doorway to sales which will turn your visitors into customers.

Follow the steps mentioned above to create a landing page that converts traffic. Don’t forget to register a smart, short, and innovative domain name for your landing page, such as the one with .CFD.