Gary Thuerk, a Digital Equipment Corp. employee, sent the first business email in 1978 as a promotion for his company’s PCs, his email was received by 400 people. The email resulted in a $13 million sale and marked the beginning of a new marketing age known as Email Marketing.

Since then, hundreds of email marketing campaigns have been created, and while some are still spammy, there is no doubting that a well-crafted email may significantly impact customers, sales, CRM, and lead nurturing.

But how do you create an impactful email marketing campaign that doesn’t come across as spam? This guide will explain how you can become a master at email marketing and build an email marketing campaign that communicates your message to your customers. 

Tips On Building A Compelling Email Marketing Campaign

Email marketing surpasses other online marketing tactics, including SEO, PPC, and content marketing, with a return on investment of 73 percent!

Email marketing is the most cost-effective method of promoting your products, communicating with clients, and accomplishing your business objectives.

But how can you make it work for you? Here are six email marketing tips that will guide you in achieving outstanding results on your email marketing campaign.

1. Get A Custom Domain Name

Why should you be using a custom domain name for your email? Well, there are two main reasons for it: 

• For branding
• To avoid spam issues

Branding: A good name can be a great branding tactic that increases your subscription rate. A brandable domain name like the ones with .cyou will tie your newsletter to your brand and pique your visitors’ interest in learning more about your business.

To avoid spam: When it comes to email marketing, it’s easy to get caught up in the spam issue. As a result, your business emails can end up in spam bins.

Many businesses use a different domain name for email marketing to avoid this. The new domain is generally similar to the primary domain. For example, If your domain name is www.business.cyou, your email can be business@mail.cyou. 

2. Build An Email List

In order to run successful email campaigns, you need an active email list. An email list is a list of contacts of customers or clients who have shown interest in getting your company’s newsletters or marketing emails. 

How can you build an email list? Here are three ways:

• Create a form on your website: When visitors visit your website for the first time and like what they see, they’ll want to know how to remain up to date on what’s going on with your brand. Create a sign-up form for your newsletter and a pop-up to collect consumer information from your visitors.
• Go old-school: Attend events or exhibitions where you can meet people interested in your business and invite them to sign up for your services or newsletters to learn more.
• Make use of social media: If you don’t have an extensive email list but have an active social media following, make use of it. Share your form on social media and ask your followers to sign up. 

3. Define Your Email Marketing Goals

Email marketing can help you achieve a number of business objectives. You can, for example, utilize email marketing for:

• Increasing brand recognition and sales.
• Lead generation and nurturing.
• Increasing client loyalty and lifetime value by keeping consumers engaged.

Your email list and goals must be in sync to run a successful email marketing campaign. Then you can get down to business.

The first step is to filter your email list by demographics or actions taken by subscribers.

Second, create an email, or a series of emails, to encourage readers to take action, which is your goal.

Finally, send emails and keep an eye on the campaign’s progress.

4. Make It Look Pretty

You don’t want your readers’ eyes to strain as they read your email. As a result, it’s critical to design your emails and select a template that makes your email easy to read and encourages readers to learn more about what you’re attempting to communicate.

Focus on your message and keep your design simple while creating email campaigns. Lay down all of the pieces of your campaign in a structure, with the most critical information or the primary takeaway at the top, so that those who are short on time can quickly read your email. 

Adding infographics and photographs can also help improve your email’s overall presentation.

5. Test Your Emails

To get the desired results from your email marketing campaign, you need to test your emails. One way to do so is to use the A/B testing method.

A/B testing can provide helpful information that can help you improve your email marketing campaign.

With A/B testing, you can test different subject lines, designs, and email content and determine which email templates work the best.

Experiment with different call-to-action buttons, font sizes, and colors.

After you’ve sent out your emails, take some time to see how people react to them. Keep track of your open and click-through rates, as well as your bounce rate.

6. Allow Your Subscribers To Unsubscribe

Making it simple for your subscribers to unsubscribe may appear pointless. After all, aren’t you going to lose a subscriber?

However, giving your subscribers an option to unsubscribe from your emails is beneficial in the long run.

If someone does not want to receive emails from you, they will become annoyed if you continue to spam their inbox. They might not even open your emails or, worse, report your email.

Therefore, it’s smart to allow people who aren’t interested in receiving your emails to unsubscribe. 

Top Email Marketing Tools To Help You Run A Successful Email Marketing Campaign 

Selecting the correct email marketing service can significantly affect your email marketing campaign’s success.

This list compiles the top three email marketing tools and service providers to help you create and run an effective email marketing campaign.

1. HubSpot

HubSpot Email Marketing is a free email marketing platform that is one of the best. The tool includes a drag-and-drop visual editor as well as ready-made templates to help you get started with some of your best email marketing campaigns.

The integrated connectivity with other HubSpot tools, such as the free-forever CRM, is, of course, what sets HubSpot Email Marketing apart. You have access to both tools once you register an account, so you can build a database, organize it in lists, and monitor and analyze email performance.

2. Mailchimp

When it comes to email marketing service providers, one cannot overlook Mailchimp because of its popularity and the fact that they offer a free email marketing service plan.

Mailchimp has an email builder with drag-and-drop functionality, autoresponders, contact grouping, and simple analytics tracking. It also has geolocation-based segmentation and the ability to set delivery times based on the user’s timezones. MailChimp can be readily integrated with WordPress, Magento, Shopify, and various other platforms.

3. Sendinblue

Sendinblue is a marketing platform that offers email marketing tools with CRM and landing page building features.

The tool has 70 email design templates to choose from, which are responsive and allow you to preview your email to make sure that your design looks perfect on all screen sizes. 

Additionally, the tool also provides A/B testing to help you test the efficacy of your email marketing campaigns and optimize it as per your and your target audience’s needs. 

Final Words

While email marketing is one of the oldest communication methods, it is also dynamic. What used to be about marketing a product has evolved into establishing a more personal and emotional connection with customers to build relationships, raise awareness, and increase sales.

With the above-compiled tips, you can get a basic understanding of designing and running an email marketing campaign.