Imagine opening a gourmet shop, working towards growing it, and building a brand image around it, and your competitor opens the same shop next to yours and gives it the same name. Now your consumers are confused as to which shop is yours and find it hard to recognize it. Read more…
For every business, no matter big or small, marketing plays a very crucial role. And why not? Marketing has many benefits. It helps with brand awareness, educating your customers, and impacts your business’s bottom line. According to the Sales Benchmark Index, marketing contributes approximately 15-30 % of revenue to net-new Read more…
Are you also someone who wants to be their own boss and start an online business? Millions of people dream of starting their own business but are often confused about how and where to begin. There is no doubt that starting a business is not an easy task. There are Read more…
Given the global crisis initiated by the pandemic, numerous organizations are recapturing their moral compass with a mindset of positively impacting society. Be it fundraising, creating awareness, donating a part of sales to the needy, or backing welfare motives for a particular cause, any business be it big or small, Read more…
Starting a philanthropic initiative, cultivating the idea of unbiased mindsets, uniting organizations with welfare associations to do more for communities, and creating a strong socio-economic impact can be challenging but is also one of the most rewarding indulgences. When starting a business that focuses on economic gains as well as Read more…