When it comes to establishing your business online, many factors come to play in order for it to capture the attention of your target audience, including a premium domain name. When someone searches for your business online, the first thing they notice is your website’s domain name. So, it’s safe to say that your domain name plays a significant role in creating a strong first impression of your business in the minds of your audience.
Many business owners have learned that a domain name isn’t just a URL; it’s a long-term investment that will pay off handsomely for your business. Often the value of a premium domain name makes for a promising invvestment.
What Is A Premium Domain Name?
A domain name acts as a digital street address for your business. However, the streets are becoming increasingly congested with billions of names being registered, making locating the right street for your business more challenging.
In this situation, a premium domain name serves as the Royal street that your business needs. Premium domain names are valuable because they contain well-known, easily remembered keywords that improve branding and marketability, plus they are shorter in length. This is one of the main reasons many businesses are interested in premium domain names and are willing to pay a premium for them. (But, not anymore; keep reading to find out why.)
What Makes Premium Names Premium?
Here are some factors that make a domain name premium:
1. Trustworthy Extension
A domain extension is the string of characters at the end of a domain. To be worth anything, a domain name needs to have a good extension that doesn’t compromise your ability to reach potential customers. A great domain extension such as .icu, .cyou, or even .bond will add relevancy and a touch of color to your premium domain name.
2. Simplicity
Long domain names are harder to remember. Similarly, domains featuring hyphens or other punctuation are less effective due to their complexity. In order to stand out, a domain name should be short and simple. As a result, premium domain names are usually of one to two words or two to four characters.
3. Relevancy
A domain name pertains to its owner only, and no other business or individual can have the same name.
If you’re searching for a domain name for your business, you need to make sure you choose one that can clearly communicate to your audience what your business deals with.
For example, www.flower.cyou tells your audience that your business deals with flowers and what they can expect out of it.
4. Search Result Placements
Domain names can help with SEO, which is one of the cornerstones to having a successful web presence in today’s world. Keyword-rich domain names account for a significantly large portion of the first-page results.
When you combine relevant keywords with industry-specific domain extensions like .icu, .sbs, or .CFD, you’ll almost certainly end up with a keyword-rich domain name.
Consider www.email.icu, a one-word domain name that can gain relevant backlinks and improve its search result rankings.
5. Long-Term Investments
A premium domain name can be an excellent long-term investment for your business. It could lead to increased brand recognition, quick credibility, and profitability.
For example, www.cargo.bond is far more valuable than www.cargo-service.com. Both of these domain names are appropriate for cargo business. However, the former is more memorable and brandable than the latter.
The Benefits Of Choosing A Premium Domain Name For Your Business
Those willing to invest in their brand might get a great return on their investment by purchasing a premium domain name. Here are just a few ways a premium domain name can help your business.
1. Enhances Credibility
You sometimes are compelled to invest in a longer domain name due to the scarcity of suitable domain names. Still, long-tail domains might harm your business if they don’t appear legitimate or trustworthy to your target audience.
Premium domain names can help your website flourish by giving it legitimacy. They have a more prestigious appearance. As a result, customers will be more inclined to visit your website and purchase your goods or services. A premium domain name may be the perfect investment if you don’t want to get trapped with a URL that appears like a get-rich-quick or spammy website.
2. Brings More Traffic
While Google treats all domain names and extensions similarly, there are benefits to choosing a premium domain to increase traffic to your website.
Premium domains play an essential part in capturing the largest share of the search volume after the website begins to rank highly in Google search results.
For example, both, www.blockchain.bond and www.blockchainconsultation.com have the potential to score high in search results. Despite that, the user is more likely to click on the former than the latter domain because it comes across as more credible and brandable.
It shows that premium domain names get more clicks than others, resulting in increased traffic.
3. Improves Marketing
When it comes to marketing, such as word-of-mouth marketing, a strong premium domain name works in your favor since your customers can easily remember your domain name and share it with others.
When consumers see your domain name printed on media such as business cards or billboards, it helps them retain it. In the long run, a premium domain name can save you from emptying your bank since people are more likely to engage with it – you won’t spend resources shoving your mediocre domain name in front of people’s faces in an attempt to persuade them to visit your site.
4. Appreciate In Value
Premium domain names, unlike shares and other inflating assets, preserve their worth and actually rise in value over short periods. Domain names are one-of-a-kind because they are unique. The value of a domain increases over time, and the asset’s scarcity causes it to appreciate in value.
5. They Are Liquid
Unlike domains dedicated to news, events, or others with a finite lifespan, premium, generic domain names are extremely liquid. Domain investors can refer to domain assets as “vessels” of wealth that can be cashed out quickly by selling them. Not only are generic domain names relatively liquid, but they can also provide a quick return on investment (ROI) with only a few dollars in annual renewal fees.
To Sum It Up
A premium domain name can bring you loads of benefits and is a great investment. However, you no longer have to pay a premium price to get a premium domain name. Yes, you read it right. ShortDot’s Premium Name Bonanza is running live from June 1st to August 31st, which means you can get your premium domain name on .cyou, .icu, .bond, .CFD, and .sbs domain extensions at an amazingly discounted price!
Head over to your favorite registrar and start building your brand.