Black Friday, the biggest shopping event for retailers, brands, and businesses, is just around the corner.

Starting first in the US, Black Friday today has become a global phenomenon where brands and retailers worldwide participate in increasing their sales and creating awareness around their products and services.

Being in the online space where multiple brands are thriving to build a strong presence, there is a chance that your brand is not visible to your customers. However, a few Black Friday marketing tactics can help you stand out and get the desired attention from your target audience.

Keep reading to find out.

The Importance Of Black Friday For Retailers

Black Friday is an important day for every retailer, eCommerce owner, or business. In 2019, Black Friday sales in the US peaked at $7.4 billion, up to 19.6% more than in previous years. This hike made Black Friday the second most profitable day for retailers in 2019.

Sales and popularity of Black Friday continue to grow year after year. E-Marketer estimated a 3.4% increase in overall retail spending to $1,042 trillion in February 2020, while net e-commerce spending is likely to rise by 13.9% to $156,69 billion.

As per Yieldify, 36% of consumers increase their peak season spending year after year. This research indicates that Black Friday is one of the most critical events for retailers to increase sales and profits.

Black Friday Marketing Ideas Every Retailer Should Implement

No matter how much you have planned for your Black Friday sales, nobody is going to know about them unless you have a strong and effective marketing strategy in place. It includes sending newsletters, making noise on social media, sending personalized emails to your customers, and a lot more. If you are confused about how you should go about getting your Black Friday marketing campaigns going, we have compiled a list of 5 marketing ideas that you can implement to grab your customers’ attention and skyrocket your Black Friday sales.

Create A Landing Page

If you want to boost your campaign for Black Friday and increase your sales, you need to create a landing page. It is one of the most effective ways to promote and complete the sale of your product.

Landing pages are meant to convert visitors into leads. If you achieve that first goal, you can guide them through the funnel and direct them towards the action you want.

A dedicated Black Friday marketing landing page helps your visitors learn more about your Black Friday offers. Therefore, through a well-structured landing page, you can achieve your goal of increasing your sales.

However, while creating a Black Friday marketing landing page, you need to ensure your visitors know what it is about. A short and memorable name such as www.blackfriday.cyou will be a much better option than a lengthy and hard-to-remember name such as www.store-blackfridaysale.com.

Offer Your Customers A ‘Deal Of The Hour’

During the Black Friday sale, you can make the most of your customers’ buying habits by offering them deals, discount coupons, and offers.

Typical purchasing hours between buyers are between 6 am or 11 pm. These are the time slots where people hunt for the best deals they can find online.

As an online store, you can use these customers buying patterns to increase your sales and get more and more customers to participate in your Black Friday sales.

By offering “a deal of the hour,” you can tap into buying habits 24 hours a day. It can also help you to increase traffic to your website.

One of the best ways to do this is to see what products are performing well during your Black Friday sale and offer deals on them every hour.

For instance, Tesco used real-time data during one of its Black Friday sales events to identify products that converted most and offered daily deals for them. It helped them maximize their returns on these products by identifying what deal was best done and making quick decisions about what deal they should offer next.

Utilize The Advantages Of Paid Ads

Although organic traffic is one of the best ways to rank on search engine result pages, paid ads are a great Black Friday marketing strategy that can also be beneficial for eCommerce websites.

The weekend before Black Friday is the perfect time to experiment with PPC, i.e., Pay Per Click advertising. It will help you rank higher on SERPs as well as boost your online traffic. In 2018 about 79% of PPC brands claimed that paid ads were a “great traffic driver.” Furthermore, through tailoring options, you can effectively target your potential buyers through paid ads.

Optimize Your Website For Better Navigation And Speed

To ensure your Black Friday marketing is on the right path, your website should give you high conversion rates during Black Friday rather than high bounce rates. Google did a study once that reported that conversion decreases by 12% for every second of load time.

To prevent your website from having a high bounce rate, you can use tools such as PageSpeed Insights from Google Labs to ensure you don’t lose any potential buyers to your competitors. These tools evaluate key elements of CSS and Javascript that might slow down the site and provide individual suggestions on how to improve site performance and speed.

Likewise, the My Site test tool from Google will calculate your website’s speed and load time on mobile devices.

With poor user experience, up to 80% of visitors will leave a website, and much of that experience starts with navigation. If your website is confusing or unintuitive to navigate, visitors will find another, more responsive site.

Furthermore, if your site categorizes products at discount prices or as exclusive products of Black Friday, ensure that this category is displayed as one of the first options on a navigational menu or as a segment on your homepage. It makes it easy for your visitors to find the products they are looking for.

Do A Surprise Sale

Who says that you can only offer discounts on Black Friday? How about doing a surprise sale for your consumers after Black Friday? If your customers see that you are the only store giving them a second opportunity to buy their favorite goods, they are more likely to make purchases from your brand. However, do this last minute when your competitors have ended their sales.

Make sure that the extension is associated with a time limit. For instance, you can extend sales to 72 hours after Black Friday. When Black Friday is finished, create a “72 hours” website banner – the banner will remind visitors who may not have explored all your products yet and build a sense of urgency among them. Also, don’t forget to announce the surprise sale by email and create hype about it on your social media platforms. This is a great Black Friday marketing tactic.

Conclusion

With these simple yet effective Black Friday marketing ideas, you would be able to take advantage of Black Friday and shoot up your sales. Make sure to implement the aforementioned Black Friday marketing strategies that best suit your eCommerce store and always keep your customers’ interests as a top priority to ensure the best results during the shopping weekend.

Also, don’t forget to register a catchy, short, and smart .cyou name for your Black Friday landing page.