A brand is a promise. You have undoubtedly heard this saying regarding marketing and digital brand building. Every day, digital brands make promises to consumers. What happens when the brand promise and customer experience don’t match up? Failing to live up to expectations can seriously undermine business performance, especially concerning Read more…
Facebook is a social media platform with over 2 billion active users. It is a goldmine for brands that want to build relationships with their target audience, grow and make more sales. While some brands have marketing tips that move the needle, others struggle. They try all sorts of Facebook marketing tips. Some Read more…
Today, the internet is overflowing with websites of all sorts. Finding your niche today is a conundrum with stakeholders ranging from independent writers to confectionary artists, Anagram puzzle solvers, and social media affiliate program providers. And don’t get me started on creating a strong brand identity once you’ve found your Read more…
A well-implemented social media marketing strategy comes with endless perks. If you need help, I’ve compiled the effective social media marketing strategies that can improve the effectiveness of your marketing efforts this 2022. For over a decade as a small business owner, I’ve used different tactics in my social media Read more…
Fortune? Secret strategy? Millions in funding? What is the key to startup success? Definitely not the latter. Outspending competitors does not guarantee a victory. And if you are looking to build a brand for your startup, it is better to think and craft innovative marketing strategies. In this article, you’ll Read more…