Everything is a narrative — our histories, interactions, and emotions are all based on stories, past, present, and future. And, considering that the human brain is wired for stories, it’s no surprise that harnessing the power of storytelling, especially in content marketing, yields results. But why is storytelling so effective Read more…
Companies with strong branding outperform others by 20%, and you are here because you want those results too. In this article, we will teach you 6 rebranding strategies to refresh your existing brand identity and increase your brand recognition. Plus, we will showcase companies that successfully rebranded and what you Read more…
It’s not news that the best way to generate quality leads without setting up a full-fledged website is to have a landing page. However, designing one is often a headache for beginner marketers who don’t know where to start and what to do. I have seen bloated landing pages, that Read more…
The Gen Z makes up 20% of the US population, which means understanding their customer behavior: unique preferences, values, and shopping habits will improve your marketing strategies. This article provides everything you need to know about how Gen Z thinks and acts as consumers. You’ll learn about their digital-first mindset, Read more…
Are you looking to implement nothing less than the best video marketing strategies? It’s the right decision. According to research data from Wyzol: 90% of marketers say video marketing has enhanced awareness of their brand 88% say video marketing strategies have increased customers’ understanding of their products or services 86% Read more…