Most people don’t buy products as soon as they learn about them. On the contrary, the modern buyer’s journey is complex and lengthy, with consumers doing more pre-purchase research than ever. In fact, Deloitte’s latest survey found that 58% of consumers are more careful with their spending this year than Read more…
You fix your website, tweak your ads, and launch new campaigns, and yet, customers still drop off at random points. The real issue? You do not know what your customers are doing because you cannot see the full picture of their brand engagement journey. In this article, we will explore Read more…
How do you convince your target audience to convert? One of the most effective ways to do it is to focus on your product messaging. In fact, if you want to boost conversion rates, you must learn how to describe what your solution does. Moreover, you must highlight how your Read more…
Do you wonder why your campaigns do not convert the way you want them to? Consider not just the product or service but also the timing. 60% of online consumers expect brands to deliver exactly what they need when they need it. This is where micro-moment marketing comes in. Here, Read more…
How many times have you heard the word “sustainability” in recent years? I bet a lot. But it’s not just a new buzzword everyone dances around. It’s something much more than that. Sustainability has become an essential part of almost every business strategy. As worldwide concerns about climate change, resource Read more…