Facebook is a social media platform with over 2 billion active users. It is a goldmine for brands that want to build relationships with their target audience, grow and make more sales. While some brands have marketing tips that move the needle, others struggle. They try all sorts of Facebook marketing tips. Some are a hit. However, some miss the mark.
If you are worried that your brand isn’t making headway on Facebook. Don’t worry. In this guide, we will run you through nine different marketing tips to help position your brand on the path of growth on Facebook.
Why Should You Focus On Facebook Marketing?
Well, Facebook marketing helps you promote your brand and maintain its high-level presence online. The aim is to create brand awareness, build a target audience, interact with customers, and generate leads and sales. It can be free marketing (posting and interaction) or paid marketing (boosted posts and Facebook ads).
How Can Facebook Marketing Help You Grow Your Brand?
By now, you must be aware that most of the world has shifted from traditional marketing to digital marketing. That’s one big reason why Facebook marketing is crucial. The customer journey has evolved, and people want to make an informed decision before spending their hard-earned money. They want brands to engage with them and show that they understand their pain point.
The only way to leverage that is to meet them where they are, connect with them and build strong, credible relationships that turn them into loyal customers.
If your brand doesn’t have a presence on Facebook, it is missing out on many potential customers.
So, if you are ready to take your brand on Facebook, here are nine Facebook marketing tips that will help you get started.
1. Set Up A Facebook Business Page, Not A Personal Profile
Making a Facebook personal profile rather than a business page is a common mistake made by new brands. A business page helps you come across as a legitimate brand, while a personal profile has quite the opposite effect.
Even facebook thinks the same way. According to the terms of Facebook, using a personal profile to represent your brand is a violation.
Therefore, it’s only right to create a business page to represent your brand. Once that’s done, head to the settings and accurately fill in the required information.
You can take inspiration from well-known brands to build a strong business page on Facebook. Take a look at Nike’s Facebook Page.
2. Create and Post Valuable Content
The best way to attract and retain your audience is to provide them with the best quality content that convinces them to buy your product or service and adds value to them.
Plus, if your content is valuable, they can share it with their peers increasing your word-of-mouth marketing and creating more awareness around your brand.
Facebook users engage with video content more. According to Yansmedia, over 4 billion videos are watched on Facebook daily. You can also use tools like Clipchamp to create and edit videos you want to post on Facebook.
While visual is vital to Facebook, you can post long-form content to explain your product and service more. There are many AI software available to help you write content for your Facebook posts.
3. Go Live On Facebook
Nothing is more interesting and fun than brands engaging with their audience in real-time. It breeds familiarity and trust. The Facebook live feature allows you to stream live so that your loyal customers can interact with you. It’s also a great opportunity to promote or launch new products, as viewers who are interested in them can invite their friends to join in and learn more.
Not just that, it is also the fastest way to boost your ranking on the news feed, grow your business page, and educate your potential customers about your products and services.
The best part is it’s free. All you need is good content, a computer or tablet with a good camera, and an internet connection, and you are all set.
4. Use Facebook Chatbot
Chatbots are the new cool in the digital world, and many brands are adopting them as a Facebook marketing strategy. You don’t have to be on Facebook 24/7 to engage with your potential customers. Your Chatbots can interact with your customers even while you asleep.
Many platforms allow businesses to build a Facebook chatbot that will be both a lead generation tool and a sales assistant.
If you sell on Facebook, chatbots can function as customer service representatives, keeping the customer engagement rate high and boosting the chances of converting leads to sales. With a process in place, the chatbot can trigger responses to common questions your audience asks and pass ones that need a detailed explanation to humans.
5. Try Facebook Stories
Like Instagram stories, Facebook stories are a cool feature brands leverage to create more awareness. It allows you to share content like videos, photos, and animations that disappear after 24 hours.
When people log in to their Facebook accounts, the first thing that captures their attention is the Facebook stories of their friends and the brands they follow. You can share short snippets or behind-the-scene footage using this feature.
Check out how Vera Moda uses Facebook stories to promote discounts for its latest products.
Interestingly, your audience and fans can like and share your Facebook stories with their friends. That boosts engagement and creates more awareness.
6. Try Facebook Ads
Facebook Ads allow you to reach out to more people who might be interested in the product and services your brand offers.
Launching a paid campaign on Facebook not only gets you more impressions but also helps you increase your following and boost your sales. But, before you launch your campaign, you need a landing page that converts.
A Facebook landing page is the site page users land on after clicking on your ad. It basically acts as your CTA.
Many online platforms can help you design your landing, or you can even hire a web designer to help you create one for your brand. However, to create a landing page that intrigues your customer, you need a short, memorable, and contextual domain name with .bond. .bond helps you create a standout landing page that attracts the visitor’s attention and attests to your brand’s credibility. After you have picked the perfect domain name for your landing page, all you need is a web hosting service to host it.
7. Use Testimonial From Customers
When it comes to growing your brand on Facebook, testimonials work like a charm. 72% of consumers say positive testimonials and reviews increase their trust in a brand. The best part of testimonials is that your customers vouch for your products and services.
The best way to receive testimonials is to ask for your customer feedback directly. You can also create forms that they can fill out to share their experience with your brand.
8. Host Giveaways
Hosting a giveaway on Facebook can be a great marketing tool for many brands. Many businesses conduct giveaways on Facebook for a couple of reasons, such as:
- Reaching more audience
- Boosting customer interaction
- Gain more visibility
- Promote new launches
Let’s see how you can host a giveaway on Facebook.
Post images of products you want to give away on your page and state the rules on how your audience can participate
An example could be:
Three lucky people among you can stand a chance to win any of our latest products ( name the product).
Play by these rules to stand a chance to participate and win:
- Like and follow our page
- Like and share this post
- Tell us what you think about our new products in the comments
- Tag three of your friends who may have an interest in our products
We will pick three lucky winners and announce them in the next 72 hours.
Check the example below to get an idea of how the brand hosts giveaways on Facebook.
9. Analyze Your Performance
You won’t know if your brand is growing on Facebook if you don’t analyze your performance. Whether a post or an ad, Facebook has analytics features that help you determine what is performing better for your brand.
With it, you understand your strengths and work on your weaknesses.
Wrapping up
While some may say that Facebook is losing its charm, we consider it an important platform to market your brand to your audience. The nine tips listed above can assist you in taking the first step towards nailing your Facebook marketing game. Remember to be patient and trust the process.
Author Bio
Chuks Chukwuemeka is a freelance SEO content writer & strategist who helps SaaS brands boost their rankings on search results. He’s the founder of depreneurdigest.com, a marketing blog, and he loves learning new things about SEO. Connect with him on LinkedIn.