7 Video Marketing Strategies for Business Success in 2024

7 Video Marketing Strategies for Business Success in 2024

Are you looking to implement nothing less than the best video marketing strategies?

It’s the right decision.

According to research data from Wyzol:

  • 90% of marketers say video marketing has enhanced awareness of their brand
  • 88% say video marketing strategies have increased customers’ understanding of their products or services
  • 86% have seen a rise in website traffic as a result of video marketing, and 82% have seen an increase in dwell time
  • 87% say they’ve generated more leads as a result of effective video marketing strategies, while 87% have seen an increase in sales
  •  90% of marketers feel their video marketing strategies have provided a good ROI

From these numbers, there’s no doubt that video marketing is an effective growth strategy for large and small business marketing.

But you can’t enter it blindly. Only the right strategies will yield the positive results you seek.

This article examines some video marketing ideas you can implement for your business.

7 Video Marketing Strategies to Grow Your Business this Year

Here are 7 ideas on the types of videos you can create for your brand to create awareness, build trust with your target audience, and take your business to the next level.

1. How-to Videos

One of the video marketing strategies you can implement is teaching your target market something new.

Provide them with the knowledge they need to understand your business better and know how to get the most out of your products and services.

For instance, in this Instagram post, Nutella shares a recipe video that shows creative ways to use Nutella.

Video Marketing

Video Marketing – Nutella “How To” video

Image via Instagram

2. Expert Interviews

One of the best ways to win your target customers’ trust is to position yourself as an industry authority. And this makes expert interviews one of the best video marketing strategies you can adopt.

Find an expert in your industry and dive deep into a topic your audience would be interested in. Give actionable advice to your viewers. It builds trust and authority with your target market.

Here is an example of an expert interview by HubSpot with Neil Patel, a leading digital marketing expert. The interview covers the challenges marketers face.

HubSpot expert interview with Neil Patel

HubSpot expert interview with Neil Patel

Image via YouTube

3. Live Videos

Live video is a video marketing strategy that can be applied to create brand awareness. Over a quarter of internet users worldwide watch live streaming content every week.

Live streaming content viewership

Live streaming content viewership

Image via Statista

You can use live video for:

  • Product demonstrations
  • Tutorials
  • Behind-the-scenes tours of your company
  • Product launches
  • Community involvement events
  • Contests and giveaways
  • Q&A sessions

See how Apple, for instance, streams product launches using YouTube Live. 

Apple Live Events

Apple Live Events

Image via YouTube

4. Virtual Reality Videos

These are videos taken with an omnidirectional or 360-degree camera. The camera films the entire 360 degrees at the same time

Viewers can see the content from all angles as if they were physically present in the scene.

What makes it one of the most effective video marketing strategies is that it provides an immersive and interactive experience.

You can use virtual reality to:

  • Tell your brand story
  • Give a reality-like visualization of how your products can add value to their lives
  • Make your advertising more memorable
  • Showcase your products using realistic and engaging simulations

You can implement this strategy by putting a QR code on your marketing creatives. Once a customer scans it, it provides a 360-degree view of your video content.

Nike uses this strategy.

It has partnered with Roblox to create Nikeland. It’s a virtual world where players can compete in different games using avatars. There’s even a showroom where players can buy Nike gear for their avatars.

It’s a creative way to showcase Nike’s products.

Nike's Nikeland

Nike’s Nikeland

Image via Roblox

5. Brand Videos

These videos introduce your brand to your target audience.

You can use them to showcase your personality, core values, value proposition, and company culture and tell your unique brand story.

They’re one of the perfect video marketing strategies to create awareness around your brand and build a rapport with your target customers.

Slack, in this brand video, introduces itself as the solution that takes the chaos out of workplace communications.

Slack brand video

Slack brand video

Image via YouTube

6. Customer Testimonials and Case Studies

Research data shows that 72% of consumers say they regularly consult online reviews of brands they intend to interact with.

Customers read reviews

Customers read reviews

Image via BrightLocal

People trust reviews from other customers like themselves.

They want to know that your product or service has helped other people like them to resolve their problems. And this encourages them to make a purchase.

It makes case studies and customer testimonials one of the high-ROI marketing strategies you can employ.

Not much is involved in creating case studies and testimonial videos.

All you have to do is capture your satisfied loyal customers on camera describing the challenge they were facing and the solution your brand provided.

It makes this one of the best video marketing strategies to implement when you need to manage business expenses.

Here is a case study video by Omniscient showing how the brand helped Jasper solve a challenge.

Omniscient case study

Omniscient case study

Image via Omniscient

7. Training Courses

Educating your target customers is also one of the most effective video marketing strategies.

Use videos to teach a skill related to your product or service. The good thing about this kind of training content is that your customers can go through it at their own pace.

Omnisend, for instance, is an email marketing and SMS platform. It has created Omnisend Academy. 

The academy is a collection of training videos providing tips, lessons, and expert insights on topics like ecommerce marketing, how to use Omnisend’s features, and more.

Omnisend Academy

Omnisend Academy

Image via Omnisend

You can use a reliable online course creation platform like Thinkific to create training for your target customers. Here is a Thinkific review by Attrock that shows what makes it one of the best course creation platforms.

You can publish the training videos on a separate web page on your brand’s website like Omnisend has done. Or you can get a separate site with a unique domain extension, such as a .icu extension in order to differentiate your brand’s main website from your training platform. 

Time to Implement These Video Marketing Strategies

Instead of sticking to conventional advertising videos, these video marketing strategies will help you create out-of-the-box content that will draw your target customers’ attention.

You’re not limited to trying one idea. You can try them all and publish them on your landing pages, social media pages, and product pages.

Remember to use web analytics tools to find which of these video marketing ideas is bringing in the best results and capitalize on that.


Reena Aggarwal

Reena Aggarwal

Author Bio – Reena Aggarwal

Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.

Gravatar Email ID: reenaa@attrock.com

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